Every student of politics is well aware of the so-called incumbent’s advantage. Elected officials often use their official duties to gain positive name recognition with voters.

    The practice has been around a long time but now it’s been taken to an art form by Richie Farmer, state commissioner of agriculture, who is running for lieutenant governor this fall on the same ticket with State Sen. David Williams.

    Until about three years ago, the agriculture commissioner’s name was listed at the bottom of those stickers you see on gas pumps and commercial scales. The type was about the size of the other lettering.

    Starting last year, Richie must have realized that he was term-limited in that job and would have to find another statewide office to seek.

    After deciding to make the race for the state’s No. 2 elected spot, Richie or his campaign staff or someone else decided that having his name on tens of thousands of gas pumps was too good of an opportunity to pass up in an election year.

    Those stickers are required by law and the state budget pays for them. That must have seemed too good to be true.  And it wouldn’t cost the campaign anything.

    Yep, that good ole country boy from Clay County still likes to see his name in lights, especially at gas stations…and at our expense.

    What he is doing is not illegal but it should be worth at least a technical foul for unsportsmanlike conduct.

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