Open mouth, insert foot.

Those four words would fit nicely on a bumper sticker or a tee shirt.

As such, we believe it would be the perfect campaign slogan for Gov. Matt Bevin to use this year as he seeks a second term.

As has happened many times before in his three years at the Capitol, the governor is catching harsh criticism for his off-the-cuff remarks to a Louisville radio station.

This time it was because he said that too easily dismissing public schools for weather worries had resulted in Kentucky’s school children becoming “soft” or unable to withstand hardships.

With most of the country facing the coldest weather in a century, it appears Bevin again forgot to engage his brain before opening his mouth.

Tens of thousands of Kentucky’s school-aged kids wait each day for school buses in open-air shelters or along the roadside. Many others walk or ride bikes to school.

Depending on wind-chill readings, unprotected human skin can become frostbitten as quickly as five minutes of exposure. Severe frostbite can require the amputation of fingers and toes.

Bevin’s statement was so asinine that NBC’s Al Roker, arguably America’s most famous weatherman, referred to him as “that nitwit governor”.

Our governor prides himself on promoting economic development.

In this case, his “soft” comment led to a Lexington shirt company manufacturing and selling tee shirts with two words on the front: Soft Kentuckian.

The “o” in the word “soft” is a drawing of a snowflake. Some are interpreting that as a direct reference to Bevin.

His not-so-veiled criticism of the handling of snow days by public school administrators fits in perfectly with his ongoing insults to teachers who spoke out against his efforts to tamper with public pensions.

Strangely, he acts like he is proud of becoming the most unpopular governor in Kentucky’s history.

We believe his polling numbers will go even lower if or when he tries to explain to minority voters why he dumped Lt. Gov. Janean Hampton, the first woman of color to be elected to statewide office in the Bluegrass State, from his campaign ticket.

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